Imagine overseeing a project that impacts the day-to-day work of 200 writers, requires cross-functional collaboration, and involves navigating technical complexities—all while ensuring the business keeps running smoothly. That’s exactly what I did when I led the end-to-end migration of our content quality tool at VMware

The Challenge

We needed to move from an exiting content quality tool to a newer platform that could scale with our growing business needs. The stakes were high: 200 writers depended on this quality tool daily, and a misstep could disrupt their workflows and lower content quality. From the start, it was clear that this wasn’t just a typical migration project—it was a transformation.

My Approach

I took the reins of this high-stake project, crafting a roadmap that spanned from competitor analysis to post-launch support. Here’s how our dream made it happen:

• Discovery & Vendor Selection: As a project lead and owner, I conducted in-depth competitor and landscape analysis, pinpointing the right tool that aligned with both our immediate and long-term goals. I ran a rigorous RFP process, working closely with external vendors to assess their capabilities before selecting the perfect match.
• Pilot to Integration: Once we had our vendor, I rolled out a pilot program to ensure seamless integration with our authoring platform. This involved not just technical testing but also collaboration with engineers to tackle backend changes that were critical for success.
• Change Management & Adoption Strategy: I knew this migration would require a cultural shift, so I devised a thorough change management plan. I delivered regular updates to leadership, engaged stakeholders across departments, and developed a strategic adoption roadmap to guarantee buy-in from writers.
• Empowering Writers: Training 200 writers? No small task! I designed hands-on training programs and resources to make the transition as smooth as possible. From detailed guides to interactive workshops, I equipped our writers with everything they needed to feel confident in the new tool.
• Leadership & Communication: Throughout the project, I regularly updated leadership with data-driven insights and progress reports. My final presentation to leadership demonstrated the project’s success, showing how the new tool streamlined content processes and delivered ROI.

The Impact

The result? A flawless migration that improved content quality, boosted writer efficiency, and positioned us for future growth. With 200 writers seamlessly adopting the new platform, we achieved higher consistency, accuracy, and overall content governance—all with minimal disruption to day-to-day operations.

What I Learned

This project sharpened my ability to manage large-scale migrations, work cross-functionally with engineers, vendors, and leadership, and develop a forward-thinking adoption strategy. It also reinforced my belief in the power of strategic content operations—where technology meets the creative process.