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An eye for Content Design - Transforming User Experience

Project Overview

As an Information Developer at VMware, I led a project to significantly enhance the user experience of SaaS release notes, showcasing my expertise in content design, strategy, and user-centric problem-solving. 

The Curiosity That Sparked Change

Have you ever wondered if anyone actually reads software release notes? I did, and the answer led me on an unexpected journey of discovery and innovation at VMware.

The Challenge

  • Fast-paced SaaS releases required frequent updates to release notes
  • Existing left navigation design resulted in an endless scroll, compromising user experience
  • Need to balance rapid content creation with optimal user accessibility

Peeling Back the Layers: A Data-Driven Approach

  1. Analyzed user behavior:
    • Release notes comprised 1% of product documentation but accounted for 14% of traffic
    • Only 20% of users utilized left navigation; 80% relied on search engines
  2. Challenged status quo:
    • Despite initial resistance due to perceived low ROI, pursued improvements for the 20% of users
    • Hypothesized that low usage of left navigation was due to poor user experience

From Ignored to Adored: Crafting a Solution

  • Collaborated with UX and design teams to create a frugal accordion-style navigation
  • Implemented a new design system that grouped releases, eliminating endless scrolling
  • Broadened skillset by learning about AX platform backend and UX element coding

Results and Impact

  • Conducted A/B testing with overwhelmingly positive user feedback
  • Successfully implemented the new accordion design system
  • Created a distinct, user-friendly interface for Workspace ONE UEM release notes
  • Design has remained in place for over 4 years, setting VMware Workspace ONE UEM's release notes apart from the remaining products

What This Journey Taught Me

This project showcases my ability to:

  • Identify and solve complex content strategy problems
  • Use data-driven insights to guide decision-making
  • Collaborate across teams (UX, design, development)
  • Take initiative on high-impact projects outside of standard responsibilities
  • Balance user needs with technical constraints and business goals

By transforming VMware's release notes experience, I demonstrated how strategic content design can significantly enhance product usability and user satisfaction.