Leveraging diverse expertise in content strategy and engineering, I seized a unique opportunity to contribute to VMware's Clarity, an open-source design system. As a UX Strategist, I authored comprehensive style guides for UI components, bridging the gap between designers and developers.

An unexpected journey of data-driven discovery and innovation at VMware. Learn how curiosity, creativity, and a dash of coding magic transformed SaaS release notes from an overlooked resource into a user experience triumph.

Leveraging years of experience as a technical writer and information architect, I embarked on an exciting career pivot to become a Content Marketing Manager. This bold move transformed my professional trajectory, challenging me to evolve from creating user-centric documentation to developing strategic content that drives product sales and customer onboarding.

I spearheaded the ideation of Visual Vault, a solution aimed at programmatically capturing UI screenshots, storing them in a centralized repository with metadata, and automating the detection of UI updates for content producers. Despite not proceeding to development, the project highlighted my ability to innovate, collaborate cross-functionally, and envision scalable solutions that address critical user needs, influencing future content management strategies at AWS.

At VMware, I successfully led the end-to-end migration of a content quality tool used daily by 200 writers. Facing high stakes, I managed every aspect of the project—from vendor selection and technical integration to training and adoption.

This project exemplifies the power of AI in transforming content management. As the lead strategist, I led the development of an AI-driven system to identify and update low-value or outdated content across our extensive documentation library. By combining user feedback, analytics, and machine learning, we automated content reviews.